Gorden Wagener, Head of Daimler Design, is responsible for all the studios. The Advanced Design Studios are located in Sindelfingen (Germany), Como (Italy), Beijing (China), Carlsbad and Sunnyvale (California, USA).
The Como Studio specializes in future vehicles' interiors, primarily as a result of its location within the famous triangle between the cities of Como, Milan and Turin. The Advanced Design Studio Beijing plays a pivotal role in terms of new mobility concepts and collaborations. While the designers in Carlsbad focus on the exterior of the vehicles of tomorrow and beyond, the team at the Advanced Design Studio in Sunnyvale shapes the digital future as well as holistic interfaces for vehicles. The creative strands all come together in Sindelfingen.
The Advanced Design Studios provide paramount impulses to keep developing the Mercedes-Benz design philosophy of sensuous clarity and continue setting design trends with new ideas to make future Mercedes models appear sensuous and aesthetically pure with a sporty style, while remaining true to their heritage and their brand identity. For them, the future is happening now.